Mark Yusishen’s Vision of Uniting Communities through Music
Mark Yusishen's favorite song has always been Let There Be Music. Like a latter-day Music Man, his vision extends beyond just selling instruments - it’s about fostering a culture shift where music becomes an integral part of every child’s education and every person’s life. In an era where academic excellence often overshadows artistic pursuits, St.John’s Music, under Mark Yusishen’s leadership, is on a mission to change that narrative.
With multiple stores stores across Canada, St. John’s Music specializes in supplying new and used musical instruments, aiming to expand into a North American chain. Welcoming music lovers from all walks of life, St. John’s stores in Winnipeg, Saskatoon, Regina, Calgary, and Edmonton stand as a testament to its commitment to providing top-notch musical instruments and accessories.
“Music instruction completes the definition of a “well-rounded education”, says Mark Yusishen. “We’re striving to support this vision by making musical instruments more accessible to students across North America”.
Yusishen recognizes that Canada and the United States have a deep-rooted affinity for music, especially in small towns where the love for bands runs deep. Moreover, research shows that students who participate in music programs tend to excel academically. Armed with this knowledge, St. John’s Music is strategically positioned to capitalize on the resurgence of interest in music classes.
“Our goal is not just to sell instruments but to advocate for music education,” explains Yusishen. “We believe that every child should have the opportunity to experience the transformative power of music.”
That dream may not be far from reality, he says.“I think there is a real opportunity right now for a North America chain that supports bands and supplies them with everything they need at a reasonable cost.” St. John’s Music actively engages with communities, partnering with parents and local schools to revive musical interests. Their innovative rental program enables schools to acquire instruments affordably, removing financial barriers for students. This initiative aligns with their broader mission of promoting inclusivity and accessibility in music education.
"We're not just a music store; we're a partner in education," says Yusishen. "Our mobile units visit schools regularly, offering support and resources to facilitate the growth of music programs."
We're not just in the business of selling instruments; we're investing in the future of our children," asserts Yusishen. "By promoting music education, we're nurturing creativity, discipline, and teamwork – skills that are invaluable in shaping well-rounded individuals."
As St. John's Music continues to expand its footprint, Mark Yusishen's vision of a harmonious society where music thrives in every corner of North America inches closer to reality. With each instrument they supply and each band they help establish, they're not just building a business; they're orchestrating a symphony of change in education.
